CRESR Seminar - Changing energy behaviours: closing the loop between theory, policy and practice

Start date: 
Wed, 22/10/2014
Closing date: 
Wed, 22/10/2014
Sheffield Hallam University, City Campus, Stoddart Building, Room 7139
Event contact: 
Ian Wilson & Will Eadson

Time: 4.00-5.00 pm

Sea Rotman - International Energy Agency


Sea has had a long and varied career in all matters sustainability and behaviour change - both research and implementation. After years of working on practical solutions and policy to embed sustainability into Government best practices, she moved back towards research. She was the Principal Scientist and Research Team Manager at New Zealand's Energy Efficiency and Conservation Authority (EECA) for 4 years. There she developed and implemented the NZ Demand Side Energy Research Strategy, managed millions of dollars of energy efficiency research investment, presented the NZ government on the International Energy Agency's R&D Expert Group (EGRD), and ran national and international workshops on behaviour change.

Her biggest project is as Co-Operating Agent on Task 24 from the IEA DSM Implementing Agreement (, titled 'Closing the Loop: Behaviour Change in DSM - From Theory to Practice'. In this Task, which has over 200 experts from over 20 countries she and her Co-Operating Agent Dr Ruth Mourik are looking at translating behavioural theory into actionable practice. In this process, they are slowly morphing into 'babel fish' and storytellers, birthing monsters and matchmaking behaviour changers from different research disciplines, sectors and countries.

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