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Sue Campbell: 'World-class athletes need world-class support staff'

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Issued:09/01/12

Chair of UK Sport, Baroness Sue Campbell, has called for the next generation of sporting leaders, teachers and administrators to be world-class, at the first major sports conference of the Olympic year.

Speaking at the sixth annual Sheffield Hallam University Physical Education, Sport Development and Coaching student conference, Baroness Campbell said that world-class athletes needed world-class support staff to succeed.

Chair of UK Sport, Baroness Sue Campbell, has called for the next generation of sporting leaders, teachers and administrators to be world-class, at the first major sports conference of the Olympic year.

Speaking at the sixth annual Sheffield Hallam University Physical Education, Sport Development and Coaching student conference, Baroness Campbell said that world-class athletes needed world-class support staff to succeed.

Baroness Campbell said: "As teachers, sports development officers, coaches, sports administrators - wherever that journey takes you, never lose sight that you are the people that make the difference.

"The world of performance sport moves on all the time, there is no room for complacency. It's going to need your greatest creativity, your greatest energy, your greatest professionalism, your greatest determination to keep sport in this country high on young people's agenda and, in terms of world-class performance, to keep us up there where can all feel that immense sense of national pride."

Baroness Campbell also said that, while Team GB's performance in Beijing 2008 was great, it will be very tough to improve on that performance in London.

She said: "It's one thing to become great, but it's another to stay there. The challenge for us now is not only to stay there, but can we get more medals in more sports and push on from here?

"So between Beijing and London we've pushed on but never is there room for one moment of complacency."

Sue Campbell, speaking at the sixth annual Sheffield Hallam University Physical Education, Sport Development and Coaching student conference
Sue Campbell, speaking at the sixth annual Sheffield Hallam University Physical Education, Sport Development and Coaching student conference

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And Baroness Campbell urged delegates to use their powers of influence for positive change.

She said: "In the end it's individuals that change things, and you have that power. I hope that you will use 2012 as a springboard to go on and do really special things in British sport. When you go out and start teaching, or coaching - or you're in sport development - if you really want to do what you do at a world-class level, you need to make sure that you're influencing above you as well as well as below you."

Baroness Sue Campbell was speaking at the sixth annual Sheffield Hallam University Physical Education, Sport Development and Coaching student conference, titled '2012 - Changing People, Changing Sport, Changing Lives'.

Held on Thursday 5 and Friday 6 January, it is the first major sport conference to be held in the UK during the London 2012 Olympic year, and features a range of keynote speakers from the sports industry. The event culminated in a keynote address on Friday from Baroness Sue Campbell, chair of UK Sport.

It is attended by around 500 students from the University's department of sport, as part of their studies. Along with keynote speeches from governing bodies and clubs, the students take part in practical assessments and workshops.

For press informationcontact: Joe Field on 0114 225 2074 or email pressoffice@shu.ac.uk