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Media centre home > In the media> Sport economics> Simon Shibli tells BBC: It pays to be third

Issued:05/12/14

Professor Simon Shibli, head of Sheffield Hallam University's Sport Industry Research Centre, takes part in a discussion on BBC Sport about the next largest sporting event after the Olympics and the World Cup. 

BBC Sport [4 December]
Olympics and world cup are the biggest, what comes next?