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Issued:08/03/12

The man who led the campaign to bring the FIFA World Cup to Sheffield has spoken of his disappointment at FIFA's decision to shun England's bid to host the tournament in 2018.

Doug Liversidge CBE, the 'ideas man' of business in Sheffield, said: "England were totally and utterly cheated. If ever there was a country who deserved the World Cup, it was us."

Doug made the comments at an 'In conversation with…' event at Sheffield Hallam University last night (Wednesday 7 March). He praised the team of representatives from both of the city's football teams who put Sheffield's bid together. He also said he believes the England bid was based on Sheffield's - retaining the focus on young people and the theme of 'Bringing Football Home'.

The business innovator from Parsons Cross, who started his career in the steel industry almost 60 years ago, now lives in the US for ten weeks every year. He puts his success down to hard work, an understanding of human nature and a good education.

He said: "Education gave me my break. Passing the eleven plus and going to grammar school was a great start, and going to university helped me on the next step.

Doug Liversidge
Doug Liversidge
Doug Liversidge
Doug Liversidge

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"My advice to business students is to think carefully about how you are with other people, your understanding of human nature, and your understanding of yourself. The human relations side of life is so important in business."

For press information contact: Joe Field on 0114 225 2074 or email pressoffice@shu.ac.uk