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A student from Sheffield Hallam University is celebrating after winning an international design award.

Azucena Gómez won gold in the Packaging Impact Design Awards (PIDA) 2017, held in Germany. Azu picked up the accolade for designing packaging and a brand for feminine hygiene products.

Azu, a second year MFA packaging design student, said: "Astreais a new brand for feminine pads that challenges the existing taboos that surround menstruation. Astrea is about choosing and breaking the existing concept. It does not pretend to create a feminist movement but to give options to women so then can feel identity with a different concept and help them embrace it.

"I am really proud to have won the gold award. It was a great experience presenting to the judges and sharing my ideas and it is fantastic to have been given the award."

Roger Bateman, deputy head of Art & Design said: "Azu's concept and design approaches a very common product which is still sometimes seen as something to be kept secret, or even a taboo, she has drawn on a wealth or both academic and practical research in her award winning design.

"Her designs are bold and attractive and it's easy to see why the judges were so impressed."

Two of Azu's fellow students from Hallam, Santoso Jessica and Octavia Liu, were also nominated finalists for the award - meaning Hallam had three students in the final 16 for the gold prize; the most of any university. Azu will be travelling to Billerudkorsnas in Sweden to tour their world leading facilities and discuss her design.

Azu Gomez

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Gareth Fisher, business development director for BillerudKorsnäs who run the competition, said: “The students did a fantastic job and represented both Sheffield and the UK excellently. All three of the projects were of a high standard and the presentations were all very different but equally of a high level”

PIDA has been running for 12 years and is competition arranged by BillerudKorsnäs with leading design colleges in Germany, France, and Sweden and this year, for the first time, the UK.

For press information: Tim Ward in the Sheffield Hallam University press office on 0114 225 5220 or email