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Sheffield Hallam student wins Graduate Fashion Week award

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A Sheffield Hallam University student is celebrating after winning a prestigious award at Graduate Fashion Week 2017.

Hattie Crowther, a final-year fashion design student in the University's Sheffield Institute of Arts (SIA), has won the ASOS Future Talent Award - Design for her portfolio of work after it was displayed at Graduate Fashion Week in London.

For winning the award, Hattie has received £3,000, which she has said she will use towards travelling and further studies.

Hattie said: "It was amazing to the win the ASOS award. I was happy enough just being shortlisted as part of the top five but to actually receive the award is great. I've already been offered a year-long internship with ASOS.

"There are a lot of inspirations behind my collection, mainly around youth culture and society. The camo piece is around the theme of child rebels, and the bunny-ears are inspired by the film Gummo.

"The award and my degree have opened up loads of opportunities and experience and I'm really happy to have won."

Nathan Jones, fashion design course leader, said: "As a department, we are all very proud of Hattie and her achievement of winning the ASOS Future Talent Award. This is the first time we have had a winner at Graduate Fashion Week, and we hope Hattie's award will be the first of many."

Hattie's work is being displayed at the SIA Degree Show which runs until 23 June in the SIA Gallery. The Degree Show is one of the biggest student exhibitions in the North, and attracts interest from national industry experts as well as those with an interest in the arts. The 2017 exhibition includes work from the following disciplines:

Hattie Crowther

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Animation • architecture (16−28 June) • art and design research • creative art practice • design • digital media production • extended degree in art and design • fashion design • fashion management and communication • film and media production • fine art • graphics and illustration • interior design • jewellery and metalwork • journalism • media and PR • photography • product and furniture

To find out more about the show, visit

For press information: contact Tim Ward in the Sheffield Hallam University press office on 0114 225 2811 or email