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Media centre home > News> Sport economics> Ryder Cup worth £106m to Scottish economy

Issued:27/08/15

The 2014 Ryder Cup generated more than £106million in economic activity for Scotland, researchers from Sheffield Hallam University have found.

Scotland is celebrating an unprecedented 12-month period of being in the world’s spotlight, during which time more than 622,000 spectators attended golf events watched by hundreds of millions of fans around the globe.

And the wider benefits of The 2014 Ryder Cup are being revealed with the publication of an independent study by the Sport Industry Research Centre which shows the event at Gleneagles attracted more than 63,000 visitors from outside Scotland and supported spend in excess of £106m for the host country.

The 2014 Ryder Cup, held at Gleneagles in Perthshire during September 2014, was part of a landmark year for Scotland during which it also held the Commonwealth Games in Glasgow and the second Year of Homecoming Scotland.

It was hailed as the best ever staging of a Ryder Cup by media, public and organisers alike, delivering a host of benefits in the form of an enhanced portfolio of golf events and the inception of the innovative ClubGolf programme across a number of years leading up to 2014. Now SIRC’s report has revealed the full economic and wider benefits to Scotland from hosting The 2014 Ryder Cup.

The study by the Sport Industry Research Centre is the most comprehensive ever undertaken at The Ryder Cup and involved more than 9,000 survey responses from spectators.

The report showed that £106m was spent in Scotland as a direct result of hosting the event – including the event week and extended stays by Ryder Cup attendees - £22m of which was in the host region of Perth & Kinross.

Other key findings from the report include:

  • 57 per cent of event spectators came from outside with Scotland with 22 per cent travelling from overseas to attend the event.
     
  • Attendees at The Ryder Cup accounted for a total of 133,104 bed nights during the week of the event alone whilst a further 10,793 attendees extended their stay either pre or post event, which accounted for an additional 57,758 bed nights.  
Biggest-ever survey

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  • Almost three quarters (73 per cent) of accommodation providers reported greater than normal takings compared with September 2013 with an average 21 percentage point increase. 
     
  • Spectators were inspired to return to Scotland with 68 per cent of attendees from out with the country indicating they would visit Scotland within a year for a leisure break.
     
  • The media value for the event totalled £42m, including the provision of more than 5,000 hours of television coverage by 50 broadcasters in 200 territories.
  • Scotland’s Minister for Sport, Health Improvement and Mental Health, Jamie Hepburn MSP, said: “There is no doubt The 2014 Ryder Cup at Gleneagles was a huge success story for Scotland. When the sun rose above the Ochil Hills on the Friday morning just before the first tee shot was struck, the pictures being beamed to more than 600 million homes around the world could not have shown Scotland in any better light.

    “And now, with the publication of this independent study from the Sport Industry Research Centre, we can see the full extent of the major benefits The 2014 Ryder Cup delivered for Scotland. From huge numbers of visitors travelling from outwith Scotland and hotels reporting high occupancy levels to the introduction of the ClubGolf and Get into Golf programmes, which provide every child and family in the country the opportunity to play golf, it is clear that The 2014 Ryder Cup has cemented Scotland’s reputation as the Home of Golf and the perfect stage for hosting major events and delivered benefits across Scotland that we will be feeling for many years to come.”

    The Sport Industry Research Centre (SIRC) operates as a business unit within Sheffield Hallam University.  Over almost two decades, SIRC has played a role in shaping the sport and leisure industry, providing research and consultancy services to organisations that have a major influence in this sector.