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John is a trained packaging designer with a strong focus on user interaction with packaging. He is the creative director of the University's in-house design agency Design Futures, working closely with local and national companies on sustainable packaging and usability issues.


  • Structural packaging design
  • Environmentally responsible packaging design
  • Easy access packaging
  • Packaging usability
  • Branding and graphics
  • Packaging industry 

Notable coverage:

BBC Rip Off Britain Food [June 2017] - available on iPlayer until 30 June 2017

Sheffield Star [January 2013]
Fancie package wins Hallam top prize

Creative Boom [November 2012]
Fancie package is icing on the cupcake

The Drum [September 2012]
Ampleforth Abbey beer given design makeover by Design Futures

Packaging News 
Hotcan move to new site and revamp look