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Guy’s research focuses on planning for major international sports events and their legacies, and marketing communications, in particular, sponsorship. He is also the author of four worldwide selling books. 


  • Olympic legacy planning
  • Sport management
  • Sport event marketing and communications
  • Sport sponsorship
 Notable media coverage:

Guy has extensive media experience and has been interviewed by outlets all over the world. He is available for both print and broadcast interviews.

Guy Masterman

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