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Packaging expert Alaster Yoxall's main areas of expertise are in design and ergonomics with respect to an ageing population. He has  been responsible for the development of European and International Standards on this issue and have worked with a number of leading companies developing new pack formats, leading to him being described as a "thought-leader in packaging" on a recent edition of Radio 4's Today programme.


  • Packaging
  • Demographics and ageing populations
  • Ergonomics

Recent coverage:

Alaster has given interviews and opinions to the Daily Mail, Daily Express, Sheffield Star, ABC News and Radio Wales on all aspects of packaging and usability in recent months. 

BBC Radio 2 [5 March 2014]
Difficulties of food packaging

 Difficulties of food packagingDifficulties of food packPackaging News [October 2012]
Equations of openability