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Packaging expert Alaster Yoxall's main areas of expertise are in design and ergonomics with respect to an ageing population. He has  been responsible for the development of European and International Standards on this issue and have worked with a number of leading companies developing new pack formats, leading to him being described as a "thought-leader in packaging" on a recent edition of Radio 4's Today programme.

Expertise: 

  • Packaging
  • Demographics and ageing populations
  • Ergonomics

Notable coverage:

Dr Alaster Yoxall

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