why not associates x 30

November 25 2017 – December 22 2017

Why Not Associates has been at the vanguard of British graphic design for the past three decades. Inventive and irreverent, progressive and provocative, their output is prodigious and eclectic, spanning everything from monumental public art pieces to miniscule postage stamps.

This is the most comprehensive exhibition of WNA’s work to date, charting their development from recent graduates of the Royal College of Art in 1987, to figureheads of UK design in 2017. The show perfectly demonstrates their restless creativity, from the expressive graphic mark-making of the early days, to the more refined experimentation of today.

One of the first UK studios to embrace the Apple Macintosh and multi-media, WNA have consistently pushed the possibilities of print and moving-image, digital and three-dimensional design. They’ve worked across the board for clients cultural and commercial, bringing the same edge, wit, and deftness of touch to books and posters, TV commercials and wayfinding systems.

Stylistically expansive and ever-unpredictable, WNA’s work is an ongoing exploration, a love letter to graphic design that shows no sign of abating. Or as they put it (with apologies to Spike Milligan) “We never had a plan, so nothing could go wrong”.

Post Hall, Sheffield Institute of Arts

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